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Companies similar to MUD Jeans, which relies in the Netherlands employ a leasing scheme for jeans. This Dutch firm "represents a new consuming philosophy that is about utilizing as an alternative of owning," in accordance with MUD's website. Consumers pay €7.50 a month for a pair of jeans; after a 12 months, they'll return the jeans to Mud, trade them for a new pair and begin one other year-long lease, or maintain them. Another moral style firm, Patagonia set up the primary multi-seller branded retailer on eBay to facilitate secondhand sales; shoppers who take the Common Threads pledge can sell on this store and have their gear listed on Patagonia.com's "Used Gear" section. Some trend ads have been accused of racism and led to boycotts from prospects. This is a perspective promoted within the work of influential French philosopher and semiotician Roland Barthes. Another style advertisement seen as racist was from GAP, an American worldwide clothes mod